Fashion Doesn't Have to Hurt with Superfeet

July 17, 2015 BY WATM STAFF


Your level of tolerance for stylish but painful footwear depends entirely on how much you're willing suffer in order to look good. As anyone who's spent all day in heels or all night breaking in a new pair of shoes, and they'll tell you it's often a losing battle. Fortunately, it's not a battle you'll need to fight any more, thanks to Superfeet.

Superfeet are much more than just your average insoles, and that's because their design comes from the principles behind podiatric medicine. The concept is simple: instead of standing all day on the flat midsoles of most shoes, with Superfeet, you can stand on a specially developed 3D insoles that stabilize the foot while they provide comfort and support.

The three key components of each Superfeet insole is broken down like this:

1.) A structured heel cup to maximize shock absorption

2.) Rearfoot support from the back of the arch to the front of the heel

3.) A firm foam layer and a stabilizer cap that combine to form the famous Superfeet shape.

If your interest has been piqued by dreams of walking comfortably, check out Superfeet at Capsule New York on July 20th and 21st. They'll be there, helping you and your feet both.