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Fall with Lily Ashwell

August 06, 2013 BY LILY ASHWELL

the fall collection is about to launch, so i think its fitting to make the first blog post about my design process for the collection. there is so much love that goes into creating a new collection and most people only ever see the end result. i feel inspired to start sharing the journey with anyone who wants to listen/watch/feel!
i always keep a journal and i've included various clippings from my fall 2013 design diaries.
here's a kind of manifesto i wrote while conceptualizing the collection:

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fall+2013+story.jpg (CLICK IMAGE TO ENLARGE) a narrative from my scrapbook, setting the scene for the collection

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(CLICK IMAGE TO ENLARGE) a spread from my scrapbook showing inspiration for fall2013 knits

i also spent some time obsessing over old dustbowl images and sissy spacek in coal miners daugher...

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