Endless Summer with Onia

November 20, 2013 BY MAIA SCHOENFELDER


Onia is on a mission to create the perfect swim short. Earlier this year we had the pleasure of speaking with the team to talk about what was to come for SS14, and how close they've gotten to perfection...

...we were inspired by an active lifestyle. We have incorporated Stretch into many of our fabrics, including our Pop Solids, Micro Stripes and a Heather series we are launching. Our customer is active, traveling, moving around from place to place, we felt this was a very important yarn to incorporate.

The resort lookbook brings these ideas to life in a way that make us want to go running for the ocean. Beyond the technicality that Onia brings to the table, we are confronted with a bright and inspiring editorial for SS14 with impressive patterns and colors. If that doesn't get you yearning for summer, we don't know what will...