Capsule

E-Cigs For All

June 27, 2013 BY CAPSULESNEWS

L88B-E-Cigarettes

Text by Steve Dool

Electronic cigarettes, the tar-less, liquid nicotine-filled vaporizers meant to mimic the experience of actually sucking down a Marlboro Red, have been gaining momentum for the last few years. The fashion crowd is notoriously pro-smoking, but several brands have been making strides toward making e-cigs more of a lifestyle change and less of a novelty. Who does it best? We test drive a few leading brands to see who comes out on top.

Smart_Black

Blu

Flavor: Classic Tobacco

Packaging: Oddly black for a brand called Blu

Celebrity Endorsement:

Stephen Dorff

The Look: Thin and black; tip lights up blue with every inhale

Taste: Crisp, woodsy, clean

Pros: Made in the USA. And who doesnt look up to Stephen Dorff when it comes to making responsible life decisions?

Cons: The e-cig itself is long and very conspicuous; the bright blue light makes you look like a pro-nicotine wizard

Overall Rating: 3 puffs out of 5

njoy group

Njoy

Flavor: Menthol Bold

Packaging: Small plastic flip top

Celebrity Endorsement:

Courtney Love

The Look: Just like a real cigarette, faux filter and all

Taste: Satisfying with a nice menthol punch

Pros: The plastic case is easy to carry with you; the e-cig itself is so natural-looking that you dont look like a huge loser smoking it in public

Cons: Its so fun to smoke that you might actually end up needing real cigs to wean you off of the e-cigs

Overall Rating: 5 puffs out of 5

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Logic

Flavor: Black Label Regular Tobacco

Packaging: A laminated card; they didnt spend a lot of time on this one

Celebrity Endorsement: None!

The Look: All black with a blue light; a bit longer than Blu but otherwise virtually the same

Taste: Like a recently discovered cig from a pack you hid 6 months ago in a failed attempt to quit

Pros: Refillable cartridges are available, so you dont need to buy a whole new piece when you run out; some models also have a USB recharger

Cons: That taste is really brutal. Enough to make you never want to smoke again. So, maybe pro?

Overall Rating: 2 puffs out of 5

 

WINNER

NJOY!

Originally published in Capsule's Newsletter No.6