Capsule

DSQUARED HIT THE AIRWAVES

May 04, 2009 BY CAPSULESNEWS

dan_dean_caten.jpgGet ready for a lot more of Dan and Dean Caten. The brothers behind the Dsquared label are headed for the airwaves. All of their projects are intended to raise consumer awareness of Dsquared in America. The mantle of media persona seems natural for the Catens, who are known in fashion circles for their showmanship, exuberant personalities, affinity for nightlife and, of course, their identical twinship. Last week, they finished taping “Launch My Line” (originally announced as “Celebrity Sew-Off”), a new fashion competition series they are hosting on Bravo. The premise: 10 professional fashion designers are paired with pop-culture notables who all want to launch their own fashion line. Scoop boutiques co-founder Stefani Greenfield and boutique owner Lisa Kline sit as judges. With “Launch My Line” wrapped in Los Angeles, they took a red-eye to New York to record their new, monthly radio program for Sirius XM satellite radio, “Dean and Dan on Air: Style in Stereo.” “We started to realize how much people appreciated the music from our shows. We always get requests for CDs, but then you have to pay for rights or whatever. By strange coincidence, we met the president of Sirius and he asked us to come in,” said Dan. Each hourlong show is mainly about the runway music from a particular season. “First we tell them about the season, what the theme was, and we listen to the 15 minute megamix from the show,” said Dean. “Then we go on to talk about other music from that era that we loved, but that didn’t make it into the show. And we listen to those.” They do this for both the men’s and women’s show of the season. They also reminisce about what was on their minds or what they were experiencing that influenced them at the time, leaving room for tangents .(WWD)