Capsule

Drink Beer Save Water SS13 Lookbook: Your Shirt as a Social Lubricant

July 18, 2013 BY MAIA SCHOENFELDER

The drunk and college-aged idea of saving water by drinking beer is the ridiculous foundation that this awesome collection lies on. Moving past the alcoholic notions that its name suggests, the designers behind DWSB explain that the whimsy of the name "carried into [the brands] designs as an idea of using clothes as a social lubricant. Instead of limiting clothes as a ways of looks, [we] use it to start up conversations."

And why not use clothing as a means for making friends? When your hats scream "HELLO!", your outfits are laden with graphics, your shirts have mini pitchers on them and your jackets are bright red, you're bound to strike up some conversations. No harm in that. Grab one of the many photo-filled tee's and hit the streets. Click a photo below to start the slide-show and see the entire SS14 lookbook.

Like what you see? Come see more of DBSW at New York Mens Capsule Show. Starting Monday at 10am. Not in the area? Hit us up @wearethemarket and @capsuleshow to get the latest in 140 character thoughts and insta-good photos. We promise to entertain.

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