Capsule

Conde Nast Changes Ad Sales Strategy

October 29, 2010 BY CAPSULESNEWS

The walls around Condé Nast Digital finally came down late yesterday. The changes, which were widely expected to take place in advance of a publishers' meeting set for this Friday, have been slowly easing out this week. Two key things happened as part of yesterday's move: Big ad packages will now be sold both in print and digital format by one ad sales team rather than by two separate -- and sometimes adversarial -- teams. And in another piece of the same puzzle, individual publishers will have control of all digital ad sales of their brand on the Web, the iPad and other mobile applications along with the print ad sales. "There have been a lot of land grabs going on," said one insider in the run-up to the big announcement.... (NY Post)