Aug 27 2013
(Photos from Mademoiselle Robot)
Swedish fashion company, House of Dagmar was founded in 2005 by three sisters, Kristina Tjäder, Karin Söderlind and Sofia Wallenstam. The trio have years of experience in the industry at brands like Christian Lacroix and H&M and came together to form the label that is described as unconventional sophistication. Inspiration for the line derives from the motion pictures, music, art, architecture and dance from the Art Deco period of the 20s and 30s as well as their grandmother, their main source of inspiration and who they named the line after.
For SS14, the ladies drew inspiration from the work of artist, Rebecka Andersson, who captured the essences of Stockholm’s safe and rough areas. The beautifully tailored collection mixes soft colors and whimsical designs with edgy detailing on pieces effortlessly showing how the luxe neighborhoods and dangerous parts of the city complement each other. The patterns in the collection reflect city maps and graffiti, much like every concrete jungle, and proves that Stockholm isn’t any different than your home city.