California based menswear brand, Chapter (often referred to as Ch.) is taking over stores in their home state with art installations. Their first ever installation and first of many this month was at American Rag in Los Angeles and was titled after their AW13 collection - Lone Odyssey. This collaboration installation with design firm, Thoreen&Ritter "explores the interrelationship of the human experience and the aesthetic qualities of dynamic light and form." As you wait for 'Lucid Void' to hit stores in the Spring, get the full experience of Chapter's AW13 collection through Lone Odyssey and stick with us for details of upcoming installations.
The video below was filmed and edited by Jordan Minardi, and the music is by Jason Payne and Austin Green.