NOT JUST A LABEL (NJAL) is an innovative online platform that helps emerging designers from around the world gain exposure in the fashion industry. Established in 2008, NJAL now hosts a carefully selected group of close to 20,000 under-the-radar brands, from 110 countries on its website.
NJAL gives these designers an opportunity to connect with a global audience and showcase their designs from anywhere in the world, through high quality content, and an e-commerce platform. NJAL combats hurdles that all emerging talents face, helping them to gain exposure and finance their progression independently by providing an easily accessible network and retailing forum.
Capsule Shows have always served as a launchpad for fashion’s future stars, facilitating meetings between the world’s most innovative retailers, and emerging brands. So, for AW16, Capsule is collaborating with NJAL to bring a global curation of emerging collections from around the world to our New York men’s and women’s shows. NJAL will select 20 of their most promising labels, and Capsule will provide the forum for these brands to meet with top retailers and press.