Capsule

CAPSULE NYC BRAND SPOTLIGHT: SUI GENERIC

July 15, 2014 BY WE ARE THE MARKET

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Who are you and what’s your brand’s deal?

My name is Mike Park, but I go by my Korean name "Moon" as well. I'm a co-founder of Suigeneric NYC. "Suigeneric" is a play between Sui Generis, which means 'one-of-a-kind' in Latin and Generic. Our aim is to provide a unique perspective by putting our own twists on ordinary objects. In line with this vision, we are the first guys to apply the waxed cotton material to watchstraps and now we're looking to slowly expand our offerings . Our new keychains are an extension of that vision but we are looking at products outside of waxed cotton accessories as well.

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How did you get into making these unique waxed cotton items?

My friend, who's now my partner, and I both had fashion backgrounds (I was in sales/merchandising, he was in design) and were fans of military inspired watches with nato straps but at the same time thought there should be more options in both designs and materials. Waxed cotton made perfect sense for us because it's inherently water repellent and very durable. We hand wax finish each piece and pay great attention to detail. Getting approached by Speake-Marin, a highly respected independent watchmaker, for a collaboration was a huge validation for us.

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If you could wax other things what would they be?

Poetics

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Aside from “be awesome” do you have any advice for folks trying to break into the fashion business?

I don't know if I'm in a position to give advice to anyone..

Current favorites: song / wine / snack / book / life lesson

ATCQ, 2Pac, Barrington Levy, Moondog, Steve Reich / I'm a beer guy - I have a sixpack of Red Stripes in my fridge right now / Rice cakes / Caigentan (Chinese philosophical aphorisms) & The Myth of Sisyphus by Camus plus a bunch of magazines...

Mant more? Peep up with the brand on INSTAGRAM!