We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Introducing Shore Projects Watches, Inspired by the British Seaside

Some of the best ideas in life are born within the walls of a pub. Such is the case with Shore Projects, the UK-based watch label that will be making their Capsule debut at the New York Men's show lat…

Perry Ellis Creative Director Michael Maccari on SS16, Denim and Dipping Into the Brand's Archives

Often when a brand is introduced into the Capsule roster for the first time, it's the work of an up-and-coming designer, or new talent from an emerging market. But on occasion, a brand with instant na…

PFW: Saint Laurent and Dries Van Noten Wear Their Inspirations on Their Sleeves

The big guns always come out to play in Paris for Men’s Fashion Week. Unlike London, with its focus on new and emerging talent making the most noise, and New York, whose men’s fashion week…

Han Kjobenhavn Heads to Le Marais

After setting up shop in Copenhagen and expanding across the ocean to New York, where does a label like Han Kjobenhavn, who have been enjoying a slow build toward becoming one of menswear’s cool…

Shop Talk:Checking in with Clems, Black Rainbow, Paris

WATM caught up with Clems, co-owner and manager of the super-influential Parisian shop BlackRainbow at the tail-end of Paris Fashion Week to hear what's he's excited about for SS16. WATM: What trends…

Pigalle discusses ANDAM Awards, and ‘streetwear’ ideal with The Business of Fashion

The Business of Fashion caught up Stephan Ashpool, designer and founder of Pigalle, discussing the brands recent participation in the ANDAM Awards, the idea of the ‘streetwear’ label, and…