Capsule

Can Mr. Rojo Save Joseph Abboud?

March 10, 2011 BY CAPSULESNEWS

That's the very question The New York Times is asking this morning. Most menswear fans will tell you that since Mr. Abboud's departure in 2005 the brand has been on a steady decline. Since his promotion to Creative Director, Mr. Bernardo Rojo's goal has been to restore the cache to a brand that is no longer synonymous with upper crust style. With a Fall 2011 collection well received by both editors and buyers, Mr. Rojo is off to a pretty good start.