Jul 25 2013
SLVDR is the embodiment of all action sports and culture. The California based brand blends surfing, skating, and snowboarding with premium products, giving skate culture a taste of fashionable, affordable luxury. The lax and casual Southern California lifestyle permeates through each piece that is fit for every beach dweller, city boy, and man of the world.
SLVDR looks to simpler times for SS14. They aim to revive a period where creation took much more time and effort. In this day and age, newness is everywhere, it’s in an Instagram photo, a Vine video, and a 140 character tweet, but just because it’s new does not mean it has substance. SLVDR continues their pursuit of quality and how to improve life by design for SS14.
A few recurring themes and elements in the collection consist of hidden messages in t-shirts and fleece, subtle designs, and a bright color story that combines unique shades and classic colors. Be on the lookout for their signature board shorts, tonal striped wovens, color and pattern blocked fleece pieces, and a chambray poly fabric new refined with stretch.
The SLVDR SS14 Collection will be at Capsule Las Vegas next month.