AXIS Preview: Running Bare

August 16, 2016 BY WATM STAFF


Founded by husband and wife team Brian and Corin Powell on Bondi Beach in the early 1980s, Running Bare is one of Australia’s pioneer fitness brands, focusing on superior performance, quality and design., as well as premium finishings and luxurious fabrications. Over 70% of the collection is still manufactured in Sydney Australia.

We spoke with Brian and Corin as they prepare for AXIS at Capsule New York.


(c) Tell us about your design process.
RB: We always start the collections with ensuring we have an animal print; a beautiful elevated floral . . . or 5; a monochromatic black and white and perforated mesh. There must always be a perforated mesh statement. We ensure that our collections will talk to the fitness minded, fashion forward female. Someone who wants to look chic and feel great in their activewear whether they’re at the gym or at brunch.

(c) Who is your target customer?
RB: The RB woman ENJOYS fashion. For her fashion is fun and is not just limited to the outfit she wears on Saturday night, so we design in the knowledge that the RB woman wants her activewear to be an extension of who she is and what she stands for. She’s confident. She’s bold – she knows who she is, what she wants and how to get it.

(c) Tell us about the key items for the season.
RB: What’s the first thing you do when you get home? Hair up, bra off – right?! Running Bare is made by women for women, so it’s no accident we work hard to make styles that women want to wear all day regardless of if they are working out or not, with your bras becoming a far distant memory at the back of your wardrobe. Something new this season that we’ll debut at Axis are pieces designed specifically for Barre Body. The ‘Barre Body Ballet Crop’ and ‘In the Zone’ tight are feminine and chic. They’re designed to stretch with you as you stretch out, and focus on creating that perfect line on the body, with excellent support. They’re fashionable and sexy, but above all wearable, perfect for Barre.


(c) What’s hot for SS17?
RB: We have recently created ‘The Voga Crop’ which we will be showcasing at Axis. It’s the most comfortable crop a girl will every own. Firstly – Voga is our take on a cross between yoga and Madonna striking a pose in the 1980’s New York drag scene. This crop top is everyone’s favorite for a number of reasons. Our Fantasia fabric is out of a mill in Italy and feels like you are wearing next to nothing as it’s super soft on the body. There’s the sexy styling at the front to give ‘the girls’ (your boobs) their best angle… no side boob, double boob or muffin top back boob here!