Words by Gino Delmas
Photography by Cyrille Robin
What is the common point between Balmain, De Fursac, Isabel Marant or the magazine Man About Town? They all had the brilliant idea to entrust Franck Durand with their image. Each campaign, each magazine, each movie, and each image is a statement full of senses, but above all extremely simple. Most of the time my work consists in simplifying the brands discourse, he explained lately. Entered in the game at 20 beside Marc Ascoli, one of the most influential art directors of his generationYamamoto, Sitbon, Chloé, Jil Sander, and Cerruti trusted himhe never left it. After fifteen years working with his professional reference Ascoli, Franck Durand founded the Atelier Franck Durand, based in Paris, rue de Chabanais. We asked him few questions about his work and his preferences.
According to you, why do the brands come and work with you? Whats your mark?
To make it simple, I believe nowadays brands contact us because by clarifying their identity we make them gain some visibility, time andmoney. The houses for whom we work for in depth happen to also be economical successes. Our strength today is to be able to accompany a brand globally. We adapt to each house with its history, its splendor and its flaws always with respect and goodwill.
What is your favorite medium?
The most complicated medium and the most exhilarating is and will always be "the street." It is a crash test which touches reality and changes constantly. To apprehend it there are some fundamentals but no real recipes.
Which photographer would you like to work with?
I am lucky to work with some photographers I love and respect, Inez&Vinoodh, David Sims, Karim Sadli. I would like to be able to work with Nick Knight. As a teenager, I projected a whole world behind his images and therefore he probably influenced me a lot.
Is there a project that you particularly liked to work on?
We are currently working on the project "Village Boileau. It is a bet which consists of rehabilitating a very atypical Parisian neighborhood essentially constituted of houses. Working class houses, XVIII century houses, 1950's houses We are playing with the rules of attractions, bringing together investors, shopkeepers, architects We are convinced creation is the real factor of development and growth.
Check out some of Atelier Franck Durand's work here: