Apocs -- Premium Danish Streetwear Joins Capsule Paris

June 03, 2016 BY WATM STAFF


Copenhagen’s made a name for itself as a mecca for streetwear design, and designer Paw Engelhardt has had a lifelong background in street culture and has worked for various Danish brands over the past decade. In 2012 Engelhardt launched Apocs- or “A Projection of City Scenes”, a line of men’s premium streetwear. Design and aesthetics are minimalistic, yet distinctive, and a unique perspective on fabrics reflects the everlasting inspiration, the city. Apocs maintains a deep and authentic affiliation with visual arts and street culture, providing the label with a strong and personal style in both its designs and overall aesthetics. The brand is known for creating and building culture through various art projects, co-labs, and events. Apocs is opening a new storefront/headquarters in the heart of Copenhagen later this summer, and a sales office in Asia.

We checked in with Engelhardt as he prepares for Capsule Paris, June 25-27.


(c)How would you describe Apocs?
The Apocs SS17 collection has an emphasis on technical materials and is characterized by functionality, details and graphics. Set in a primarily blue and dark color scheme, but frequently interrupted by warmer hues, these upgraded classic menswear silhouettes are engineered for the city environment.

(c) What inspired the collection you intend to exhibit at Capsule?
Our SS17 collection is called “Blue Minutes” and is inspired by a specific time period right between night and day when the sun is 4-6 degrees below the local horizon and the residual, indirect sunlight takes on a predominantly blue hue which is caused by the relative diffusibility of short blue wavelengths of light scattered in the atmosphere and therefore reaches the earth’s surface.

(c) What would you consider to be the key items in this upcoming season's collection?
1. Our “Civil Poncho” is a sleeve less poncho with front paspel openings, technical details and big foil backprint.
2. Our “Oxford Tech Chicago” shirt is a classic button down shirt with elastic taped cuffs.
3. Our “Focus Crewneck Sweat” is an embossed nylon raglan sweatshirt with technical details.