American Crew presents "The King of Men's Grooming" at Capsule New York Men's

June 14, 2016 BY WATM STAFF


Capsule presents American Crew®, the professional leader in men's grooming in the US, at the New York men’s show, July 10-12. In honor of the ultimate style icon, Elvis Presley, American Crew®, “The King of Men’s Grooming™,” has released a limited edition run of some of their best-selling products with custom designed labels that feature “The King of Rock n’ Roll."

Key products include Fiber™, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste. Each product features a unique image of Elvis and is available in 3 oz. sizes. These six different American Crew® pucks give men the tools needed to create their own signature look.

American Crew® will be offering free haircuts and styling at Capsule New York Men’s Show, July 10-12. Capsule attendees may schedule an appointment by emailing before the show.


Fiber™ is a high hold, low shine product that helps thicken, texturize and increase fullness of the hair. It is ideal for the man who wants to add texture to his style while having absolute control. Fiber™ protects against moisture loss, conditions the hair and provides a smooth after feel. The finish results in a strong, pliable hold with a matte appearance. Fiber™ works well with shorter hair, 1-3 inches in length.


Pomade is an extremely versatile water-based formula that offers smooth control to any hair style. This product provides tremendous shine and a pliable hold, and is a modern, flexible alternative to styling gels. Use Pomade to create classic, slicked-back looks for all hair types, or create a casual look with curly hair. Pomade shampoos out easily without residue and works well for all hair types.


Molding Clay provides concentrated styling power enabling men to manipulate hair into any style, with all-day hold and medium shine. It is ideal for men with short styles who engage in sports or tend to perspire heavily. White clay from the Paris Basin naturally heals and stimulates the scalp, making Molding Clay good for men with sensitive skin and scalp.


Forming Cream is an easy-to-use styling cream that helps hair look thicker and is ideal for men who are new to styling jar products. This water-based styling cream provides all-day hold, excellent pliability and a natural shine. Forming Cream uses humectants to provide a moveable hold while conditioning and moisturizing the hair, paired with a holding agent to encourage firmness, body and fullness. Forming Cream can be used liberally for a medium hold and medium shine, shampoos out easily and works well for all hair types.


Grooming Cream is a high hold, high shine styling product that provides moisturizing and conditioning properties to the hair. Create a straight, sleek look with Grooming Cream, or soften naturally curly or wavy hair with use. Grooming Cream repels moisture to keep styles intact and works well on all hair lengths.


Defining Paste adds texture and increased definition to the hair. This styling product is easy-to-use, providing men with the look of fuller, thicker hair. Distribute Defining Paste throughout the hair for a natural, pliable hold with a matte finish. Defining Paste can be used on various hair lengths, including hair beyond 2” in length.

For more information about Elvis, the history of American Crew, men’s styles and cuts, or to locate an American Crew salon or retailer of American Crew products, visit