# ThatNewNow Presenting Ahlem Eyewear

August 21, 2014 BY WE ARE THE MARKET

Blending Parisian chic and craftsmanship with a devotion to eyewear that's especially pronounced on the West Coast, Ahelm Eyewear offers a fresh take on sun specs.


Parisian designer Ahlem Manai-Plattnow now lives in Venice Beach, and her recently launched eponymous range of eyewear blends her Tunisian heritage, her French upbringing, and her current passion for the American West Coast.


Ahlem (the name means dream in Arabic) features five frames, each named after a neighborhood in Paris. There’s the sultry and sensual “Pigalle,” the sharp and aggressive “Barbès,” the vintage-inspired “St-Martin”. Ahlem is new to eyewear design, but has managed to infuse her first collection with distinctive signature details, such as beveled temples, rounded edges and a finely-curved nose bridge. A unique metal and rubber binding on the hinges adds stability.


Ahlem focuses on the manufacturing process, to ensure quality is extremely high. Each pair of frames is entirely made by hand, in France, with uncompromising attention to detail using Mazzuchelli acetates, and organic Divel lenses, which provide superior UVA/UVB protection with built-in anti-reflective and anti-scratch coating.


“I wanted my collection to represent the real Paris,” explains Manai-Platt, “a city that isn’t defined by brands or trends, but rather by the people – a mix of artists and intellects who work hard and hustle, yet who take time to relax and play as well.”