Aframes Eyewear Share Their Look Good, Do Good Philosophies

August 12, 2014 BY WE ARE THE MARKET

After finding out about their mission to distribute Vitamin A to children in need, we were keen to hear more about eyewear brand Aframes' mission to connect the world of style to humanitarian efforts. We chatted with founder Wes Stoody to learn more. Get inspired below!


Tell us more about the brand’s social mission. How does it all work?

When I was in college, I learned that 500,000 children go blind each year from Vitamin A deficiency, and half of those children die within 12 months as a result of Vitamin A deficiency. Even more shocking, it costs only ONE DOLLAR for a years worth of supplements for one child. That means with just a one dollar donation to our nonprofit partner, Helen Keller International, we can help save the sight and life of one child.

I could not believe that most Americans do not know about this massive problem, or its cheap, simple solution. I decided to start an eyewear brand that donates a portion of each purchase to Helen Keller International to help distribute vitamin A supplements in developing nations.

Over the last few years, we have evolved and along with our cause, we are extremely dedicated to producing timeless, high quality eyewear. We believe our customers should not have to sacrifice style or quality in order to "do good" with their purchases. That is why our eyewear is handmade by artisans in Istanbul, using all Italian materials.


What are some sunglass frames that have inspired you over the years?

I continue to be inspired by the work of Oliver Peoples. They are by far my favorite brand. An older brand that I am inspired by is Tart Optical, which just began producing frames again. A contemporary brand that I love is Retrosuperfuture.

How much time should a dude spend getting dressed every day?

A tricky question! I'm one of those guys that has a few staples that I wear just about every day (casual button up, 511s, Cole Haans) so I spend very little time getting dressed. I like almost having a uniform that fits my personality so I dont have to think too much (hopefully this doesnt mean I have a boring personality).


What’s the hardest lesson your learned launching your own brand?

The hardest lesson I have learned is to just keep moving forward. If you are creating something good, the number one rule to success is to just not quit. Eventually people will learn about your brand or product. Just keep going.

Finish the sentence: All You Need Is… and an interesting conversation.

Want more? Keep up with Aframes on Instagram.