W Hotels have always been about style as well as comfort. So we thought it was cool when they started offering special fashion pieces in their hotels. Now W Hotels have teamed up with Puma to offer their guests the ability to custom order a pair of sneakers. They can choose from a wide assortment of pre-cut materials to design their own individualized pair of shoes. Unique accessories including special W shoelaces and insoles are available. Guests place their order at www.puma.com/whotels which launches on November 14th,and it takes about 6 weeks to receive the shoes.