Capsule

Introducing Suite 1521

July 26, 2013 BY WATM

suite-1521-portrait

Lizzie Tisch and Kim Kassel are looking to change the way you shop. The two women are launching Suite 1521, a shopping concept that aims to create a refreshingly fun and exciting retail experience in an effort to combat the lack of physical interaction inherent in online shopping. According to Women's Wear Daily the concept will be "part trunk show, part in-person flash sale", and will be "presented with an aura of exclusivity members only, with annual dues of $500."

Tisch and Kassel both share a unique appreciation for a less conventional aesthetic, and in turn have sought out designers who they believe share a passion and vision similar to their own. The duo hope to capitalize on the exclusivity of the pieces and present an opportunity to look great in a garment that no one else will have. Our target is someone who doesnt want to walk into a cocktail party and see [someone else] in the same dress that shes just paid $4,000 for, says Tisch. Somebody whos fairly social and goes to a lot of things. The two women understand that exclusivity is a key factor in deciding where and what to purchase.

Kassel also notes that Suite 1521 will be about more than just shopping. Its about establishing new designers, Kassel remarks. Designers who dont have their own stores, [who] cant get the representation to show their full vision to a clientele here. They have a rack or a T-stand, and by the time you get to it, you cant find your size.

According to WWD, "Suite 1521 will host collections in trunk-show-style shopping 'events,' typically two days each, with the designer in attendance. These events will occur on the wholesale buying schedule, with designers presenting their collections soon after the runway or resort pre-fall showings. Members will access the calendar and register via a Web site that goes live late next month; there will be no e-commerce element." Some of the early events planned include Rodarte, Jonathan Saunders, Wes Gordon and Edie Parker. Shipments will be made on the traditional retail schedule.

Suite 1521 will open in September and will be located at 980 Madison Avenue, suite number 305.

Via [WWD]