We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

34N118W Named Gen Art's Womenswear Designer of the Year

It's no coincidence that 34N118W, pronounced “Thirty-Four North. One-Eighteen West”, has a geo-specific brand name that shares the same longitude and latitude as its west-coast locale, Los…

Growing Fashion Brands: A Conversation with Shira Carmi of Launch Collective

Ana Anjelic, SVP, Global Strategy Director at Havas LuxHub, speaks with Shira Carmi, founder of Launch Collective on growing brands. Here's what they talked about. --(c) Ask anyone who has been workin…

Jewelry Brand To Watch: TAKK

TAKK is a jewelry and fashion accessories brand. Founded by Agniszka Kuczyńska and Katarzyna Orłowska, it brings new ways of thinking about design into jewelry and incorporates an original a…

Launching: SHHHOWERCAP -- covering your tresses, chic-ly

SHHHOWERCAP is the stylish brand taking making one unmentionable something worth sharing. The reinvented beauty essential, the showercap, got a makeover that makes it beautiful enough to accessorize m…

Brand to Watch: Primrose and Wilde

Fashion designer, travel writer, solopreneur, Clare Tattersall relaunches Primrose & Wilde to focus on creating beautiful outerwear for women that keeps you dry and makes a big splash. As a lover…

Brand To Watch: Third Form

This SS17, we see the Third Form woman continue to carve the way through her urban environment. Void of trend and fad, Third Form is a curated balance between minimalist sophistication, urban edge and…