We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

David Hellqvist on James Lavelle, Nike and Mo’Wax

Journalist David Hellqvist spoke with Mo'Wax founder James Lavelle for HighSnobiety.com on the eve of the release of the newest Nike x Mo'Wax collection. There are certain brands that define a time an…

Capsule New York Men's Preview: Hestra

In 2013, Swedish brand Hestra produced roughly 2 million pairs of gloves. To put that in perspective, that amount would provide gloves for 20% of the total Swedish population (or a pair for nearly eve…

Capsule New York Men's Preview: Steven Alan x FairEnds

At Capsule, we love a good collaboration, especially when it's between two like-minded brands we admire. Which is why we're so pleased to have the Steven Alan x FairEnds optical collection with us at…

Shopping with Baby Jay Wingo: Aw14 coats

Former Capsule intern and avid menswear aficionado "Baby" Jay Wingo knows his way around a good shopping trip. So we've enlisted him to provide weekly hits of what's in store for men looking to improv…

Now Open: Fivestory Accessories Department

The Cut has a first look at what they've called the new "accessories emporium" at Fivestory, the opulent Upper East Side designer boutique. Open today, the overhauled accessories section is housed on…

So You Want to Have a Pop-Up Shop...

Common sense says there must have been a time before the concept of a pop-up shop existed, but we sure don't remember it. The temporary retail experience has become ubiquitous, if not obligatory, amon…