We Are The Market

We Are The Market features content from our favorite brands and tastemakers around the web.

Posts Tagged “stockholm_fashion_week”

Poetic Punk: Tiger of Sweden SS14

For 110 years, Tiger of Sweden has built a tradition and a lifestyle with optimum tailoring. From Uddevalla, a small town on Sweden's west coast, to now being distributed in 20 different countries, Ti…

Future Heaven: ALTWAISAOME SS14

After spending years studying under and working for Italy's most renowned ateliers, Swedish born designers Natalia Altewai and Randa Saome joined together to launch ALTEWAISAOME in 2009. Their brand i…

White Concrete: The Local Firm SS14

Swedish denim brand, The Local Firm hit the Scandinavian fashion scene in Autumn 2008 with cutting edge, high fashion jeans that were inspired by the European Industrial age and Bauhaus era. Both enli…

Through A Glass Darkly: Whyred SS14

(Backstage photos from Rodeo.net) When it comes to making total opposites work together effortlessly, look no further than WHYRED. The brand's essence is part art, music and tailoring which has direct…

The Id, the Ego, and the Superego: Cheap Monday SS14

Jeans connoisseurs are more than familiar with Cheap Monday. This Swedish brand that was founded in 2004 sought to provide trendy jeans without the outlandish price markup like its competition. Now, a…

Retro Chic: Ida Sjöstedt SS14

After graduating from the University of Westminster in London in 2000, Swedish designer Ida Sjöstedt founded her eponymous line in Stockholm and has since become one of Sweden's most popular desi…