We Are The Market

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Posts Tagged “david_hellqvist”

David Hellqvist's Moscow Shop Guide

Let's be frank. Russia is not known for style, it's known for having - in some quarters - lots of money. There aren't necessarily plenty of underground designers around. But what Moscow has managed to…

In the Name of the Trainer, Sneaker and Shoe. Amen.

Written by David Hellqvist Generally speaking, bag mania is a female phenomena, and when a handbag is prefixed with an 'it' it means that particular bag is the most exciting accessory around at the mo…

The Must Reads of the Week (8/12/13 - 8/16/13)

Hugo Schwyzer rage-quit the Internet, JC Penney is still in hot water and Kendrick Lamar fired shots at the rap game. No, not literal shots... You know what we mean... It has been a crazy week, but of…

The Speed of Fashion

Written by David Hellqvist Traditionally, and especially in regards to menswear, we usually say that there's nothing new about fashion; it's all been done, we are just recycling ideas from the past. T…

The Church of Retail & Salvation by Customization

Written by David Hellqvist The first rule in competitive fashion is to have a product that people believe in, a qualitative brand with integrity. Once you have that, customers will know and respect yo…

The Power Of Uniforms

Words by David Hellqvist You know how women are attracted to uniforms, especially those of firemen and Air Force pilots? Well, it's true. And it's the same goes for men, but not necessarily in a sexua…