Capsule

WHAT HAPPENED IN VEGAS...FoSho FoShow FoSheezy

February 19, 2007 BY CAPSULESNEWS

FoSho1.jpgOrganized by LinYee Yuan (who recently wrote a knockout overview of the streetwear game for Theme magazine), FoSho FoShow was sho-ly the smallest and quaintest trade show to hit Vegas this season. Maybe for those reasons, we loved it. The show brought eight brands together in a small room at the Alexis Park and rode United's indie wave. Small, yes. Insignificant, no. Heavy hitters DC Shoes and 10 Deep were cornerstones, while an assortment of some of streetwear's brightest rounded out the room. Showing off of simple garment racks in little group formations were Kilo Goods, Rocksmith, Phenomenon, Complete Technique, HiQee and our good friends at Lemar and Dauley. With Project and MAGIC so overwhelmingly crowded, and frankly, boring....FoSho FoShow was a brightly colored breath of fresh air. Strong direction is just what the market need right now. Bonus points: the bowl of Emergen-C packets at registration.

 

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