Vogue to Launch Fashion's Night In

October 11, 2010 BY CAPSULESNEWS

Vogue is to launch a version of its successful Fashion’s Night Out for etailers called Fashion Night’s In. Etailers including my-wardrobe, Asos, Net-a-Porter, and premium indies Matches and Browns are among those fashion businesses taking part in the online celebration on November 1 from 5pm until midnight that evening. For that night only, etailers will create initiatives for online customers with live and interactive strategies aimed at boosting online traffic and sales. The etailers will use competitions and discount offers to attract shoppers online. Vogue journalists will blog live throughout the evening with the latest updates. A microsite will launch on Tuesday morning on where retailers will be able to request to take part in Fashion’s Night In and consumers can keep up to date with the etailers taking part and plan their night accordingly. (Drapers)