BRAND SPOTLIGHT: Garmentory presents at Capsule New York Men's SS18

June 26, 2017 BY CAPSULE

With 400+ boutiques and 3,000+ designers, Garmentory is an e-commerce platform dedicated to supporting emerging and contemporary fashion. Founded in 2014 by Adele Tetangco and Sunil Gowda, the curated marketplace of boutiques and designers began with a mission to support the #shopsmall movement and the people behind it. Today the community offers the leading edge of digital commerce to indie shops and under-the-radar brands shaping the future of fashion while connecting men and women to a global, all-access pass to find and refine their personal style.

After collaborating with Capsule Women's and Accessories in AW17, this season Garmentory will introduce their Man section presenting a selected number of menswear brands in a Gallery Space at the Capsule New York Men's event at Javits Center on July 17th-18th-19th.



FORTUNE GOODS is the product of a clash between the minds of Carson Monahan and Jon Sneden. Sometime circa 2015 in Austin, Texas, the trip that we call Fortune began. With passion for both design and story, the designers combined their experience, creative backgrounds, and appreciation of vintage objects to create things with a purpose, all made in the USA. From garment to accessory and old to new, we share the things we love that are tried, true, soulful, and made to last.


House of 950

House of 950 is an independent designer lifestyle brand that focuses on the reaction between the clothing and the person, awkward beauty, is actively charming, and explores comfort and ease within austerity and simplicity. The House does not have a fixed inspiration and instead designs each collection as an evolving series, allowing designers to explore within their own world and aesthetic. The House is a metaphor for our own lives, not just focusing on clothing, but the purpose behind it and what it means to create.



SEEKER is an ethically sourced, low impact wardrobe for the modern day monk. Inspired by the utilitarian lifestyles of Eastern spiritual cultures, this brand aspires to transport the comfort and thoughtfulness of traditional ethnic clothing into the context of Western silhouettes. Their garments are designed for fluid movement of both spirit and body, creating an intentional, ethical, and effortless daily uniform for today’s global citizen. The collection is gender and age inclusive, and each garment is designed to mold to the personhood of the wearer, carrying them easily through all that life brings.


s.k. manor hill

s.k. manor hill’s designs are inspired by vintage garments and classic silhouettes from around the world. Conscientious construction and attention to detail are key in each piece of apparel. All items are made in New York City of 100% natural fiber fabrics sourced from Europe and Japan. s.k. manor hill creates clothing for those who have a deep appreciation of meticulous craftsmanship, timeless design, and long lasting quality.


Skim Milk I WHOLE - Skim Milk

After being unimpressed by most designs in 2009, Skim Milk decided to take the art of making a cool t-shirt into their own hands. The brand views t-shirts not purely as a means of fashion, but also as canvases for art. They are passionate about bringing you the most thought-provoking designs that blur the lines of innovation, pop culture and sarcasm. In pursuit of their deep commitment to making sure that each shirt is exceptionally unique, they have collabs with the likes of: Sasha Grey, Ariel Pink and NAKID Magazine. The brand is sold in Colette, American Rag and other fine retailers.


Skim Milk I WHOLE - WHOLE Milk

WHOLE Milk crafts clothing for "dedicated followers of fashion" inspired by a fusion of Scandinavian and Japanese fashion through the lenses of Los Angeles. Their clothing utilizes cool and unique fabrications with more classic cuts for elegant and understated items that grab attention because the fabrics are so good. The brand has collaborated with Ariel Pink on a collection and is in talks with Flying Lotus for next season.


TONY Shirtmakers New York

TONY Shirtmakers is a custom shirtmaker and textile designer based in Brooklyn, New York. Their shirts are unique hand-printed, fine-tailored garments that provide design leaders with a polished unique image that conveys an appreciation for art, design and quality. Tony shirts feature original hand-printed artwork in the form of asymmetrical all - over prints, as well as minimalist placement prints. They offer Full Customization by appointment, Made-To-Order online and Ready-To-Wear at select boutiques. All textiles are printed by yard (by-hand), hand-cut and machine sewn in house using single-needle fine tailoring.

Since officially launching menswear January 2017, Garmentory has been named the best place to shop online for men by Racked and Complex. They offer menswear shops and labels with street, contemporary and heritage leanings all represented, continuing Garmentory’s passion and vision to provide independent stores and up-and-coming designers a platform of support and celebration.

You won't want to miss these brands at Capsule New York Men's!

Visit us at Capsule New York Men's and REGISTER here!

July 17 - 19

Javits Center

11th Ave & W 37th St, New York, NY 10018