Uniqlo swiped right on Carine Roitfeld, and it was a match. The retail giant announced today the Carine Roitfeld Collection, a partnership with the famed magazine editor and founder of CR Fashion Book, which will be sold exclusively through Uniqlo stores and its e-commerce channel beginning in October 2015.
Uniqlo is no stranger to high-profile collaborations, having successfully paired with industry heavyweights Jil Sander in the past to build a fashion credibility that has eluded other, similar fast fashion chains.
The Carine Roitfeld Collection is based on Uniqlo's LifeWear, simple, innovative clothing meant for everyday use. It will consist of 40 women's pieces, from intimates to outerwear.
Via press release, Roitfeld said, "I feel joy at creating new mode expressions. I am constantly asking myself what these are, and creating new clothing within the Uniqlo LifeWear concept is a great challenge. I started from the idea of clothes that I would want to wear myself, and developed this into clothes that anyone would want to wear, a woman’s ideal of clothes that make her feel transformed when she wears them.”
For his part, Uniqlo Design Director Naoki Takizawa praised Roitfeld's editorial work.
"The clothing depicted in these fresh and innovative visuals, produced with the fashion world’s most influential creators, seems somehow triumphant," he said. "I believe that a new type of LifeWear will be created through her work.”
How Carine's distinct aesthetic will match with Uniqlo's minimal point of view remains to be seen, but when the collection is unveiled, you can be sure to expect more big buzz from this mutual admiration society.