Today's Headlines

August 10, 2012 BY CAPSULESNEWS

Prada is now targeting "dynamic and daring guys" with its newest fragrance, Luna Rossa. The scent takes inspiration from Prada's sailboat, which competes in major professional races around the globe. [WWD]

The New York Times may be selling, since the Google search algorithms changed and it's no longer the first thing that pops up for every single question you ask on Google. The selling price? $270 million. [WWD]

The ABC's of Men's Fashion continues with the men of Street Etiquette. In their words, "Fashion happens for seven days in September and seven days in February. Style is what happens the rest of the time." [Hypebeast]

It's not available outside of Japan yet, but Stussy is making a foray into home and body care with Stussy Livin' General Store Collection. The newest addition to the collection is the Havana line of body wash, shampoo, and conditioner. Don't worry, we'll be able to smell like Stussy sometime in the future. [Highsnobiety]

Some people are sports fans til death, and then there are those that go beyond. ESPN put together a short documentary covering extreme sports funerals. [Selectism]

Jack Daniel's is doing something for the first time in more then a decade—introducing a new whiskey to their lineup. Jack Daniel's Tennessee Honey mixes honey liqueur in with their famous Old No. 7 Tennessee Whiskey for a unique addition to the brand. [HUH.]

Somehow, Ryan Lochte may be turning his fashion designer dreams into a reality. Apparently he's fielding offers, although maybe the people making the offers didn't see that gold grille moment. [Complex]