Capsule

The Twitterverse is Dying, Crying, Can't Breathe and Can't Even with Alexander Wang x H&M

October 17, 2014 BY STEVE DOOL

f7351f798332a7ea2431a8ff0adc88598a055ad3.jpg

I don't know how you spent your evening last night, but fashion insiders and fans alike cleared their schedule for the official unveiling of the collaboration between human buzzmachine Alexander Wang and Swedish fast fashion juggernaut H&M. The press event included a runway show, performers on trampoline, appearances by celebs ranging from Solange to Eddie Redmayne, a pop-up shop in a faux locker room setting and a rare performance by Missy Elliott. It marked the first time many people had seen the expansive men's and women's collection in person, and was also streamed online so average consumers could get in on the action, as well.

While Wang has made no secret that he loves a good party, the purpose of this undertaking was a bit more business-minded: to build up even more anticipation amongst the consumers who will no doubt be clamoring for a neoprene sweatshirt emblazoned with WANG across the chest once the collection hits stores on November 6.

And judging by the instant reaction on social media, Wang and H&M can pat themselves on the back for a job well done. Here, we've rounded up some of the most breathless Tweets - literally - from those who are crying, dying and can't even.

51c021b947da9219dec8b02befbce1e8bae1dbdd.png

470a9910298abdf34dcc55bb06f7355136aab048.png

eab065c964f3287ebf1510524ba9275362a21748.png

2b3858133b79549a147bcc4af8965fac01f47c6e.png

5c8e637edf339ef90520c81787e71eed656982e9.png

9abc026fb7d235e50a0d9550426fba80a0b59610.png

fc323da9d188afdc6109555c4528027071bbf857.png

242892bb7b73534ff1a3f96fe89163be8935648d.png

5851142ca66bf37c66af1ce97e5d28f23f3a0499.png

829d29ed0585fd5f5586278b7c49f9c52eed4d94.png

27eabc96399caa7e0ae063ea232b88ac2bfe02fe.png

b9a01a1a63a922d07065f509c77d7a649fb667d5.png

cce52f41fb1eedec7010f2281fb6638851db340b.png

6461f61f78b8cf70073a85fc3c67145d78523dae.png

And then there was one...

b870b9c812a0b4c6a63b1023139634132a69a837.png