In case you haven't turned on your computer, television, phone, iPad or T-Mobile Sidekick in the last 24 hours, we'll fill you in on a little piece of news: PAPER Magazine unveiled their dual winter covers featuring Kim Kardashian, specifically designed to break the Internet. And it worked. Consider the Internet broken.
Shot by legendary photographer Jean-Paul Goude, one cover features Kim recreating his iconic portrait of a woman balancing a champagne glass on her posterior. The other features said posterior front and center, in all its oiled glory.
There are no shortage of reaction pieces across the web about the covers - just Google them - so we couldn't really bring ourselves to write anything substantial. Instead, we did what any lazy, celebrity-obsessed people do in 2014: we texted about it.
So without further ado, here is what Capsule co-founder Minya Quirk (gray) and I (blue) think about Kim K's latest effective publicity stunt.