Stutterheim Raincoats

January 31, 2013 BY CAPSULESNEWS

Cator Sparks at The Manual recently sat down with the copywriter-turned-rainwear designer, Alexander Stutterheim, to talk about the brand's beginnings, the state of men's outerwear, and embracing melancholy. Check out a selection of the interview below, and you can find the full article here.

What were you doing before you launched your brand?

I worked as a copywriter for 15 years at an ad agency with clients like SAAB and Electrolux. I became a bit tired of always compromising my ideas and my copy. One day when I was on my way to a meeting, I suddenly noticed that people dressed ugly in the rain. They looked either like they didn’t care (and got soaked) or as if they had just arrived in town from the golf course. It was Gore-Tex all over.

Do you have a fashion background?

No. But I have a really good eye to what looks good or not. In my mind, that is. My mom had a clothing store for 30 years and it was important for her that I looked good even though we didn’t have any money. So I guess the interest and some knowledge comes from her.

We love that you embrace melancholy. Americans would just prescribe a pill for that.

Like you say, it is not depression... it is an uneasiness with the state of things.