SS14 Preview: Supremebeing

July 01, 2013 BY OBI ANYANWU


Supremebeing was founded in 1999 in Cambridge, England. British street culture is the brand's primary influence, which has led to their unique and original aesthetic and detailed products that are ready to wear for all seasons.

Supremebeing "loses it" for SS14 with a collection that they've titled "Out of Control". English and American streetwear blend with hints of workwear, military, prep, and Japanese interpreted Americana to capture the attitudes and unspoken, but apparent tribalism of the youth around the world. The collection references the Angolan rebel youth armies of the 1970s and 1980s for cuts, detailing, and prints. Most notable prints include Oshido, a washed denim chambray with a Japanese print motif and Pardise, a soft, summer weight cotton with a tropical, bespoke print of abstract Bird of Paradise flowers.

The diverse collection of sleeveless field jackets, oversized t-shirts, bucket hats and wayfarers come together in a color story that looks to the military with olive and bottle green tones, as well as burgundy, navy and burnt orange, but also bright and in your face yellows and blues.

The look for the season is the olive shirt and matching shorts with a Cell Camo print. The original print is a 1980s inspired, Keith Haring-esc, washed pattern on a cotton twill fabric. This print takes on multiple forms appearing young and fun yet also full of culture and history.

The Cell Camo print and the full SS14 collection by Supremebeing will be at Capsule Berlin tomorrow.