April 21, 2017 BY NEWS


Hiromi Asai’s eponymous line is an evolution of the designer’s background in creating kimonos from high-end Japanese fabrics. The modern translation of Asai’s attention to detail, and love of rich designs, is a line of mens- and womenswear that has caught the attention of tastemakers from all over the world. Since the 2010 launch, the brand continues to surprise and delight editors, and wearers, alike. The cult pieces from the SS18 collection include rose-patterned jackets, nishijin-ori brocade jackets, mixed spun shirt, and silk suits.


The Kimono was originally a Japanese garment with many unique features: form, motif, design, fabrics, and accessories. It has a long history — more than 1,000 years — in Japan, yet in its native country the art of kimono creation is on the verge of crisis. Reduction of the kimono market, aging of artisans, and lack of their successors are slowly fading the once vibrant art. Hiromi hopes to reverse the trend and bring kimono dressing to its rightful forefront in fashion.

Hiromi Asai believes the Kimono is universally recognized formal wear beyond cultural and ethnic boundaries and provides her clients outfits of the highest quality, all manufactured by hand. People who see the Hiromi Asai collection will revisit the “ old World” ceremony of the Kimono and rediscover its modern dress and multiple variations.


Come discover HIROMI ASAI at Capsule Men's NY on July 17-18-19 at Javits Center.