The SIA Snowsports Trade Show, which took place January 22-25, reached out to the Seattle based design firm Department of Energy, a division of architectural design company Utility, Inc. who brought on the gang at Frank151 to create a cool new area for the show called the Yard.
The Yard was a new addition to the show and provided a progressive exhibit space created to highlight and support smaller emerging brands and trends. The Yard was created to convey to visitors the lifestyle and experience of snowboarding and action sports and designed with an urban street atmosphere. Close to 30 brands participated in the yard including 661, Aegix Performance Apparel, Anakie, Dropzone Inc, Fabel LLC, Forecast Snowboards, Freestyle Audio, Ghettoslider Inc, Guru LLC, Heelside, Kave Industries, Learn To Freeride, Lernair, Lifepod, LLC, Liquid Mountain, Mathmatics Snowboards, Monument Snowboards, Omatic Snowboards, RAFAGALT, Shoeboard, Smokin' Snowboard, Snowboard Revolution, Southshore Soldiers, Techrider AS, Throe Clothing, Topper Crown Industrial Co., LTD, Tyrant Snowboards, VCAN Sports Inc, and Venture Snowboards.
Developed to address the growing demand for floor space at the SIA.07 SnowSports Trade Show and accommodate new exhibitors to the show, the YARD also featured a section called The Block Hotel Lounge. This section came complete with a VIP reception where free Hangover Tonic for all guests and private rooms for meetings were provided. Guests were also able to play video games or take power naps in the chill area and, they could enjoy a free 15-minute massage.
Each evening, guests and exhibitors were treated to entertainment from DJs, bands and artists inside the YARD including Lyrics Born presented by Skullcandy and NEFF, Marc Frank Montoya, pro-Snowboarder Jamie Lynn and pro-Snowboarder Trevor Andrew’s band “Trouble Andrew.” A silent art auction also took place in the YARD with proceeds benefiting Boarding For Breast Cancer.