There’s a new showroom joining the Capsule community this season. 2448 is a new US-based showroom launched by industry veteran Justin Keller. With a unique mission and approach to doing business, Keller tells us all about his new venture here.
“I love what I do and the people I have been fortunate to meet and work with along the way. The cliché statement is that it is ‘all about relationships’, and yes this is true, but it is also about the product. Cultivating trust with retailers is about personality, unique and special experiences, and solid product. This is the mission of 2 4 4 8; partner with the best retailers around the world to deliver a personal touch to the buying experience but also arming these stores with great product by representing talented designers and always keeping an ear-to-the-ground for more energy and talent to nurture.
"2 4 4 8 is the name because of the distance (“by way the crow flies”) between New York and Los Angeles. The showroom will be initially balanced by representing brands out of Los Angeles, where there is currently an awesome and exciting energy coupled with European lines looking to enter the USA market and offering more of a “New York-y” vibe.
"The oldest excuse in the book is to have your business based in NYC because this is where the department stores have their offices. Do not get me wrong; this is 100% true, but there are A TON of great retailers from NY to LA and everywhere in between. 2 4 4 8 will bring a different experience to the wholesale buying circuit. No garment district office, no Cooper Building space; rather unique landscapes. Capsule was selected because of the diversity at the show. The energy and buzz far outweighs that with any other tradeshow. Sure, you cannot quantify this; and the tradeshow landscape has vastly changed, but it gives great market exposure to all of my lines. Afterwards, we will be taking appointments out of the Ludlow Hotel Penthouse during the remainder of NY men’s market. What a great place to come and visit 2 4 4 8; spend some time together, and see exciting product in a beautiful NYC setting! I am stoked.
"Last; 2 4 4 8 will always select designers who carry similar values in both business and life. “Good business with good people”; that sort of sums it up."
2448 Brands represented:
The White Briefs men and women
ICONS men and women (launching for AW16)