Shop Talk:Checking in with Clems, Black Rainbow, Paris

June 28, 2015 BY CAPSULE

WATM caught up with Clems, co-owner and manager of the super-influential Parisian shop BlackRainbow at the tail-end of Paris Fashion Week to hear what's he's excited about for SS16.


WATM: What trends or key items do you expect to get behind for SS16? Why?Clems: I wish extra long skinny tees with wide collar never existed actually, so if they could be forgotten from now on, the world would already be a bit better. I’m down with some more length on tees, but balance is important in a tee’s cut.

Which designers’ collections are you most excited to see for SS16? Why?

C: I’m very curious to see Daily Paper’s collection as we’ve been working with them from day one and they’ve had a great evolution. Stüssy always manages to surprise me and make me enthusiastic even if I always feel like they’ve already done it all. But first and foremost, I’m excited to discover new or young labels just like the German one, OPM, that I discovered last year.

What’s been doing well in your store this season? (SS15)

C: With no surprise sneakers were the most successful at BlackRainbow this season.

Who or what is making an impact on men’s fashion right now in your opinion?

C: Tech Sport is a big influence in men’s fashion right now. You see more and more technical materials (Gore Tex, 3M…) and sports derived pieces included in menswear. And no need to say that sneakers are most of the time the finishing touch on the look.