Capsule Day 1: Shop owners launch their own labels

February 20, 2013 BY CAPSULESNEWS

The past few years have see the rise of some really innovative retail, with small boutique owners taking chances and creating unique experiences that go beyond fashion to also encompass a lifestyle. The surf culture shop Mollusk, with locations in San Francisco and Los Angeles, and General Quarters, the men’s lifestyle shop, have both set a blueprint for innovative retail experiences, through well-curated brands and merchandise as well as a creative approach to décor. Now they're translating their unique aesthetic into wholesale collections. We checked out the AW13 collections of Mollusk and General Quarters at Capsule Las Vegas yesterday.

Cali-based surf institution Mollusk has become the center of a surf culture scene, where art, surfing, music, and design intersect. After several years of serving as a hub for progressive surf culture, owner John McCambridge has introduced a collection of graphic tees, board shorts, and fleece made at the historic Mt Everest factory in Oakland, CA.

Blair Lucio opened General Quarters on La Brea in LA 2 years ago, offering classic Americana and heritage labels with a distinct point of view. “Things I deem important are long lasting classics, timeless clothing,” he explains. After selling some of his house-label tees to Ships, Lucio has decided to launch a capsule collection of Americana-inspired shirts, trousers, and outerwear.

This quarterdeck jacket in hard wearing canvas is an updated Baracuta style with a modern fit.

This dockside shirt is inspired by an authentic navy shirt, updated with larger buttons.

Tees are made from organic cotton, are garment dyed and made in LA.

This small seabag style is just big enough for essential items.