It was in South America that Emma François felt a mystical impact, the turning point which foreshadowed a vocation. It was when she came into contact with people who weave, embroider, sew and make things, drawing unquestioningly on a heritage of techniques and know-how, that she finally understood what she had to do and found her own way.
1998 saw the obligatory trip to Paris and the Who’s Next show at which she presented her brand for the first time. Then, having set up base in Marseilles, she got herself noticed in 1999 and 2001 when she was awarded the Jeune Créateur (Young Designer) prize by the Institut Mode Méditerranée (Mediterranean Fashion Institute). Sessùn is now extending its distribution to more than eight hundred points of sale internationally, with two hundred in France, and has a world of its own, its own space, its own chosen design, in seven own-name boutiques in Marseilles, Aix-en-Provence, Paris Avignon, Lille, Berlin and Bruxelles.
There are so many other things, some of them insignificant and some essential, which dictate Emma François’ inspiration - it could be a range of colours, a story, a film or a record sleeve. This is how a Sessùn collection comes together, out of almost nothing. There’s no denying that Emma draws a great deal on music as an innate reflex, something handed down emotionally through her family.
Sessùn has been expressing a closeness to the world of music instinctively and increasingly seriously for ten years now, through partnerships with challenging, eclectic events, some of which are still making a name for themselves whereas others are already established.
This capacity for polymorphous, selective attention is certainly one of the keys to the Sessùn identity. It’s a brand which, although rooted in its own time, is still subtle enough to lean towards timelessness. Emma employs this talent for combinations, influences, tastes and disciplines when working on every Sessùn collection, but also uses it for promoting her brand.