Retailer Q&A: Très Bien

July 03, 2013 BY WATM


Tres Bien Shop has been on the radar of menswear shoppers worldwide for quite some time. This highly reputable shop opened in Malmo in Sweden in 2003 and houses workwear, contemporary fashion, avant-garde brands, and the most coveted brands in menswear today. European CEO magazine mentions the store " the same breath as cult stores such as Colette and Dover Street Market." Port Magazine said, "Très Bien is a worldwide force today when it comes to curatorial retail." GQ, Four Pins, and Slamxhype cosign on the Swedish retailer which has helped the store become, " Currently one of the most respected stores in the world," according to GQ. Need we say more about the shop?

We sat down with founder, Jakob Törnberg to talk about fashion and the summertime.


What do you expect to be a major trend or must- have item/classification for SS14?

The patterns are gonna keep flooding over us but we're ready to move on and keep it more solid.


Which collections are you most looking forward to seeing and why?

Our new WELCOME collection because it will be something else and also Rick Owens because we just started working with him.


How do you see men's style evolving for next summer?

The bravest will move on from the patterns and look more into the "future"


Do you sell anything in your store besides fashion? What's hot now?

We sell fashion, nothing else. The fashion world is big enough for us. We don't need postcards and headphones to improve our game.


What’s in store for your store? Do you have any news, or major plans you'd like to share with us?

Keep differentiate, do bigger and better, develop our in-house brands. Fashion house status.


The Tres Bien shop in Malmö is open Saturdays from 11am-5pm, and the Stockholm shop is open Monday through Friday from 11am-7pm, Saturday from 11am-5pm, and Sunday from 12-4pm.

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