As the women’s buyer at LA’s American Rag Cie, Julia Chu sifts through the collections of hundreds of designers each season to bring only the best to the store’s trademark top-notch edit. We asked Julia four quick questions.
What trends do you think are most important for SS16 and why?
Wide leg pants! Or maybe it's just me, but give me a pair of wide leg cropped/baggy/frayed/ cuffed/distressed pants or jeans and I'm comfortable and happy.
What are some key traits you look for when you're bringing a new designer into American Rag for the first time?
I love to see brands with a clear vision for their customer. Even if I'm not their ideal woman, it's great when I can tell who it is and identify a market for that in the store. I also look at the quality of the clothes from new designers because production and finished garments are so important when a piece is hanging on the rack.
Which young or emerging designers are you most excited about? I
I love Prae! She showed at Capsule last year and the stuff is really beautiful. She makes these great bras that are different, sexy, but really modern too. It's definitely a special product that people need to start wearing ASAP! I also gotta support our LA locals: Shaina Mote, Objects Without Meaning, Lacausa and Kristen Elspeth. Those ladies are awesome.
What's selling most right now at American Rag?
We had Marques'Almeida for the first season last spring and our customers really embraced it. Shoppers are smarter now and have more of a global awareness. They know when they see something special.