The owners of The Apartment Store were kind enough to answer a few of the questions we had about the retail market in Switzerland. If you ever find yourself in the beautiful city of Zurich, put this spot on your list of destinations. Carrying a superb roster of hard to find men's and women's brands in the upper echelons of quality and aesthetic, the minimalist space will have you re-thinking your own home decor.
How's business? We had a good 2011. Could even increase our turnover. Now we will see what 2012 will bring
What were some strong sellers for Fall/Winter/Holiday 2011? We sold a lot of Dresses from Sofie DHoore, Bags from M0851 and Knitwear from A.P.C.
Which three brands are you most excited about for Spring 2012? MISMO, Isaora and Margaret Howell
What are your Top 3 must-have items for Spring 2012? A bag from Mismo, two tone sneaker from Common Project and a printed silk top from Edun.
Do you have any news you can tell us? We have quite a lot of new brands for the coming spring. Such as Edun, Margaret Howell, Mismo, Rxmance and Quality Peoples
Which designers are you most looking forward to seeing at the upcoming fashion shows and trade shows? We have no favorite. We are very thrilled what all the brands we are already work with.
Are there specific items or trends you want for A/W12? Good Knitwear and well cut trousers.