March 30, 2007 BY CAPSULESNEWS

ronHerman.gifRon Herman is one of those iconic LA stores you must visit if you’re in town. But the store also has an amazing web site that makes shopping online exciting, fashion-forward and easy. offers an amazing array of merchandise with hundreds of designers featured on the site, from A Common Thread to YaYa, and at price ranges from under $100 to the thousands of dollars for an item. Despite the vastness of the offerings, the site is very easy to navigate, offering to shop by brand, or by category. Products are featured in photos that are very clear, with lots of detail shots, and accompanied by in-depth product information. There’s also a separate denim bar where you can shop the store’s dozens of brands, or you can shop by  silhouette, or wash. Exclusive products, like Ksubi's new Lean Bean Jean in Vintage Indigo wash are also available on

RONhermansite1.jpgHelping to make sense of it all is the Trends Lookbook section of the site which features full outfits shot in a fashion editorial style, on live models and broken down into trends like Mod and Parisian. Click on a photo, and get a breakdown of each piece the model is wearing, who designed it and the price. If that doesn’t make it easy enough to drop a paycheck the site also offers a live chat service with a stylist who is at the ready to make recommendations and answer any questions at the click of a mouse.