March 27, 2007 BY CAPSULESNEWS

REFINERYLOGO.gifRefinery 29 is a website dedicated to the best in NY independent boutiques. Its coverage of this uniquely influentialniche is unrivaled in the marketplace, featuring store profiles, hot items, fashion show reviews, style tips and more. The site really brings NY’s cutting edge, niche stores and young designer brands to the forefront.

Recently, the site launched its own e-commerce, called Refinery29shops. The site, whose slogan is "One destination for independent style,"  features the same high aesthetic and highlights many of the brands and stores that are covered daily on Refinery29. It's an e-commerce site that celebrates brick and mortar retailers. Select fashion items for men, women and children, grooming products, accessories and home decor objets from boutiques like Steven Alan, Freeman’s, Oak, Seize Sur Vingt and Lyell are all for sale at Refinery29 shops. It’s like having a mini mall of NY’s best at your fingertips.


SA201WS07_flat_thumb.jpgCurrently there are Superfine jeans ($260 at Lyell); and Edwin Jagger’s classic polished chrome shaving kit ($510 at Freeman’s); and a blue paisley silk tie by Seize Sur Vingt ($110 at Seize Sur Vingt). Every item is photographed beautifully, with lots of detail shots and comes with very in-depth info about special care, fabric info, sizing info and more. Shopping is super easy—all your selections go in one central cart, so you only pay once, even if you shop several boutiques. E-Shopping has never been so convenient, or so chic.

 razorset_front_thumb.jpg SZ302M_flat_thumb.jpg