Capsule

RETAIL: LEVI'S ROLLS OUT FREESTANDING STORES

May 29, 2007 BY CAPSULESNEWS

levis-logo.jpgLevi's new style is to change with the times. The iconic San Francisco company has several strategies to help its Levi's brand again be a market leader. Chief among those are rolling out standalone Levi's retail stores and chasing the next generation, particularly teenage girls, with new styles that can hopefully win them to the brand for life. Read the full article here. (via San Francisco Business Times)