Capsule

RETAIL IN PARIS: LEMAIRE

January 30, 2007 BY CAPSULESNEWS

lemairespeakers.jpgLacoste’s wunderkind creative designer Christophe Lemaire has opened a boutique in Paris that’s setting a new standard for retail. The corner shop is located in a former pharmacy, and is divided into three rooms and truly reflects Lemaire’s tastes in architecture, design, quirky decorative flourishes and music. Rather than focusing on a high-end, luxe vibe, Lemaire has created an atmosphere that’s hip and fosters a sense of exploration and discovery.

 

 

 

 

Lemaire designed the shop to appeal to the senses of what he calls an “urban dandy,” and we felt that was a very apropos term this season, given the ever growing rise of the dandy aesthetic in our market.

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 Upon entering the store, shoppers find themselves in a louche room with a funky gold ceiling and vintage wallpapered walls. A vintage Chesterfield sofa and lamp are also in this room. Another room is sparsely decorated with clothing racks and bamboo day beds and  features a decorative display of vintage speakers and textured wall tiles.

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The shop was designed to house Lemaire’s eponymous sportswear label, which he plans to try to relaunch this season. Lemaire offers men a full range of sportswear that’s made in Japan, and will be available at below-designer level price points.
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Lemaire, 28, rue de Poitou, Paris

Photos: Franklinazzi.com