Polaroid Revival

October 14, 2009 BY CAPSULESNEWS


Good news for instant camera enthusiasts! Polaroid is to return to its origins with the launch of an instant film camera, after previously ending production of them two years ago, reports WGSN. A JV led by Boston-based Gordon Brothers Group and Toronto's Hilco Consumer Capital completed an acquisition of the company earlier this year, and it is now set to relaunch the Polaroid One camera and the dedicated Polaroid 600 film by February, the South China Morning Post reported. Hong Kong-based Summit Global Group won an exclusive five-year licence in June to produce and distribute Polaroid products worldwide, and its MD, Giovanni Tomaselli, said the company would "usher in the new with the old". "We want to bring back the magic of Polaroid, which allows people to share simple, whimsical, innocent pleasures with friends and families," the newspaper quoted Tomaselli as saying.