Pigalle discusses ANDAM Awards, and ‘streetwear’ ideal with The Business of Fashion

June 26, 2015 BY LUKE ALLARD


The Business of Fashion caught up Stephan Ashpool, designer and founder of Pigalle, discussing the brands recent participation in the ANDAM Awards, the idea of the ‘streetwear’ label, and the future for Pigalle. The Paris fashion week-based awards, reported by BoF, give Ashpool a chance to “grow beyond his associations with “streetwear” and cement himself as a bona fide fashion designer;” and for this young brand, an award means a handsome prize pack complete with more than 400k and a mentorship from Chanel Global Fashion President Bruno Pavlovsky.


This weekend Pigalle takes center stage in Paris, but the brand also looks back on how, where, and why it started. Ashpool first experienced the industry through fashion-show production, working with big names like Rick Owens and Christian Dior. With growing success, and having created a name in the Parisian creative scene, Ashpool opened Pigalle on a loan and a whim. With the endorsement from fashion killer A$AP Rocky and the rest of the mob, Pigalle was soon central in streetwear and all of fashion.


The latest collection pulls inspiration from the creative’s favourite sport: basketball. In addition, keep an eye out for Pigalle’s next Nike collab, following its first successful Air Raid sneaker.

With all eyes of Paris, we cant wait to see what happens this weekend and in the rest of Pigalle’s exciting future.

Images via The Business of Fashion.