Ontour Uniting Gardeners All Around the World


Friends Remco van der Velden and Etienne Dekkers built the foundation for Ontour in 2005 with a limited collection. Five years later they debuted their first full men and women’s collections, and since have expanded beyond their home of The Netherlands to 11 other countries around the world.

The creative, contemporary label offers consumers sophisticated styles without being too serious. Collections are based on daily life experiences and journeys. Ontour’s SS13 collection themed “Gardeners United,” is designed for modern gardeners who live in urban environments, but get outdoors, are active and bring green to their cities. The result is a combination of workwear and sportswear made with natural and bright colors and contradicting organic and geometric shapes. So grab a hoe and spread some seed – in that new urban garden, of course.

Watch for Ontour at the upcoming Capsule Men’s show in Paris, June 29 – July 1.